A lot of students tend to respond initialy, "I would like to do that " but then do not investigate it in their early years. Sometime they feel embarassed because their results to date do not align with their desires. We need to encourage students to explore a wide range of op[portunities. Work experience during holiday breaks is the ideal time. However, few students seem to avail themselves of this. This could remove the "fear" parents, friends, relatives and students may have around talking about thir aspirations.
To see this working, head to your live site.
Some great points, Peter. Thank you for sharing.